Organic Search Engine Optimization - What is it?
Organic, or "natural" search, is unpaid placement in search engine results. In other words, your website appears on the search engine results page (SERPs) due to the search engine's objective determination of your site's relevance for a particular search term or phrase, not because you have purchased ads or placement.
We Provide Search Engine Optimization (SEO) to help internet users find your site. Our SEO services are provided by a SEO Specialist trained by a Certified Search Engine Optimization Consultant. All of our SEO services adhere to industry best practices. Every new website we develop includes SEO. If you want an SEO audit or want to add SEO to your existing site, contact us for a compliementary consultation. Visit our web pricing page for SEO pricing.
Why Should You Care About SEO?
Most business people expect to make their business more profitable by having a website. A successful website needs to attract visitors. One way to increase your web traffic is through SEO.
Organic SEO and the Small Business Owner
Organic SEO is perhaps the most exciting marketing tool ever placed into the hardworking hands of the small business owner. A properly executed SEO strategy levels the playing field among small businesses and large companies when it comes to online visibility.
A strong SEO campaign gives your small business the opportunity to:
- Appear in search engine results pages (SERPs) along with - and often higher than - large companies. This is particularly the case in local markets.
- Appear in SERPs in a higher position than directories and online phone books
Either one of the above scenarios gives your website the position of being just one click away from Google™ or the search engine of your choice.
Small Business and Local Search
As an increasing number of people turn to the internet for local services, such as a dentist, attorney, financial advisor, contractor, etc., less are opening the phone book. This is evidenced by the proliferation of "online yellow pages" ads we are seeing on TV (and the solicitation calls we are receiving).
Here is why depending upon an online directory for search engine visibility might actually decrease your website's visibility:
- Anyone looking for your services must first wade through the main site of of the directory (or online phone book) itself before having the opportunity to click your URL.
- Unless you have paid extra, your competitors are sitting right next to you - just like any hard copy directory.
How is this an improvement over the traditional hard copy directory?
In contrast, when your website appears organically in the search engine results pages (SERPs), you have control over several elements:
- Your website is one click away from the SERPs
- You have control over the browser title that is displayed in the SERPs
- The link text is your own URL
When it is easy for your customers to find your site, it is easier for them to visit your site. And websites that are easy to locate on "page one" attract more traffic!
Want to learn more about SEO for small business? Please contact us - we'd love to hear from you! We provide complimentary consultations.